The design world has been debating for years: is dark mode or light mode better? The answer depends on context — and your users.

Designers often debate which theme converts better: dark or light. The truth? Both work — but context matters.

Dark themes feel modern and immersive, great for creative tools and developer-focused apps. Light themes, on the other hand, feel clean, neutral, and professional, making them perfect for productivity products and B2B tools. Studies show that readability and trust can increase with light themes, but engagement sometimes spikes with dark ones.

It’s also about psychology. Dark backgrounds tend to highlight visuals and make colors pop, while light backgrounds emphasize text and readability. Depending on whether your product is more visual (e.g., design tool) or functional (e.g., project manager), one theme may perform better.

The smartest move? Offer both. Give users control, and you’ll not only cover more ground but also signal that you care about their preferences.