Every high-converting site follows the same pattern. Miss a block, and you lose momentum. These five sections are your foundation.

Not every page needs to be complex, but there are five blocks no landing can live without. Skip one, and you risk losing attention.

Start with a hero section that communicates what your product does in one sentence. Then highlight features — the real, tangible value your users get. Add social proof (testimonials, logos, or stats) to build trust instantly. A pricing section helps users self-qualify, and a strong CTA gives them the next step.

These aren’t arbitrary. Each block serves a psychological purpose: the hero grabs attention, features answer logical questions, social proof builds trust, pricing reduces friction, and the CTA closes the loop.

When all five work together, you have a narrative flow. Users go from interest → understanding → trust → decision. That’s the journey of every conversion.